Employee Engagement

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Customer-centric culture change – making values a customer reality

From our experience this is our proven roadmap of how to create a sustainable customer-centric culture change

1. Start with the customer and other stakeholders – what do they want from you as an organisation? What kind of relationship would you like to have with them?

2. Have senior managers lead the way – be open about how they need to improve personally

3. Use a rigorous process in defining your values  – don’t just pluck them from the air

4. Engage staff to help people understand the ‘why’ – create buy-in

5. Engage a wide set of people – to create ownership

6. Think through the desired mind-set and how to behave to make it real

7. Recognise strengths as well as areas to improve – helps people feel recognised, minimises defensiveness and resistance

8. Allow people to engage in their own way – some are enthusiastic, some are best at picking things apart – they all have a part to play

9. Encourage everyone to apply the values to themselves and their day to day work

10. Identify barriers – set up good two way communication channels for them to be dealt with swiftly. Involve as wide a team as possible in coming up with pragmatic solutions to gain buy-in and kick-start initiative taking

11. Keep the culture change front of mind and make the desired way of behaving a new habit

12. Embed in HR processes like performance management and reward structures

13. Measure the results and ROI

Orbit can help you and your team rise to this challenge with our inspirational culture

What our clients are saying

“Current numbers show volume sales for Consumer Finance will be up by at least 20% by for the financial year. At the final celebration workshop the team quoted numerous examples of where the change facilitated by this programme has made a huge impact, i.e. examples of new accounts opened, struggling relationships revived and significant growth in accounts.”

Kevin Brockbank, Sales Director - Santander Consumer Finance

“Gill has been acting as my coach for the past 6 months since my promotion to the CEO role. This step-up has happened at a time of significant change and challenge for the organisation. She has been instrumental in my development of a stronger and authentic ‘voice’ to better manage the diversity of my stakeholder community, be that internal, my Board or the broader, external market. Between our face-to-face sessions, Gill is always available to offer advice and support, and regularly sends over articles, models and insights to further my leadership and strategic development.”

Joanne Prowse, CEO - PhonepayPlus

“We wanted something tailored to really help those Senior Managers step up to that next level, as we are very keen to promote fantastic talent from within. Orbit took the time to understand Alpha, what we stand for, our core values and what drives us as a business. This has been absolutely key to tailoring the programme, and the great results we have seen.”

Joe Docker, Director - Alpha FMC
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