“As a senior manager in the consultancy Baringa partners I have come to be known as a subject matter expert in my field. As part of that I have started to write blogs and articles – to let our clients know what we do and to build my own personal reputation and standing in the market.
My background was in science so I am good at technical writing, but felt I needed to brush up on the art of persuasive writing, to make my blogs more engaging. I knew the basics, so an introductory course wouldn’t have worked. I needed a focused and professional critique from someone who was an expert in the field. I have my own personal style and that needed to be respected and developed. I decided to engage Gill Barstow as a writing coach.
One to one input from Gill over a period of a few months was very valuable. She pushed my boundaries and made my writing more structured, business orientated and emotionally compelling. I ended up with a map of key guidelines which I can use in all my blog writing in the future. The programme built my confidence that I have something valuable to say, and helped me communicate it more effectively.
This was the ideal input for me as an experienced business writer who wanted to refine and develop my own signature style.”
