The Team

Steve Shutts, Director

Overview

  • 20+ years experience as salesman, consultant and project manager implementing major change projects in multi disciplinary markets
  • Own Marketing Consultancy business was managed through to a trade sale to the Omnicom Corporation, resulting in the creation of a range of new services within the Group...internal communications and staff engagement of greatest interest to commerce

Key Issues addressed

  • Team building
  • Planning for change, business planning
  • Internal communications, auditing, improvement and management
  • Coaching and mentoring
  • Strategic marketing planning and implementation

Example client projects

  • Creation of Lead Generation programme for major hardware/services provider that delivered RoI of +480% against previous benchmarks
  • Designed and implemented CRM programme for Grocery/Apparel retailer, that delivered significant cost benefits vs plan and remains Irelands largest programme nearly 10 years later
  • Devised a Financial Modelling tool that provided a major IT service provider with means to build client business cases for Loyalty/CRM investments
  • Regularly facilitating conferences of 120-350 senior management at two of UKs largest utility businesses
  • Managed a development programme for Business Banking teams at a major Financial Services provider wishing to renew its customer contact strategy
  • Now engaged by market leading software provider to lecture on aspects of customer loyalty and employee engagement

Training, Accreditations & Memberships

Institute of Directors